More often than not, a corporate video benefits the most from testimonials and case studies. They show the target audience (clients, employees, or the general public) how important your message is…
How we Portray Testimonials and Case Studies
ASL and Footlocker: How we set up the celebration of Footlocker’s new store in Times Square
On February 9th, our wonderful ASL crew trudged through ice and snow to shoot the grand opening of Footlocker’s new flagship store in Times Square. The multi-camera shoot was live-streamed onto…
Commercial Production
How We Sell Your Service
The goal behind a commercial is to sell something (be it a product, service, or both) to your consumer without making them feel like they are being sold something. Web and…
Video Production: How we make Dialogue feel Real
While much of our work comes in non-narrative form with interviews and testimonials to carry the story, our New York and New Jersey video production crews are also comfortable catering to a…
What is a Producer?
The role of a producer is so often misinterpreted, and for good reason—there are many types of producers. The producers of different media types can fulfill completely different roles. So, what…
Size Doesn’t Matter: Creating Marketing Content for Small Businesses
When it comes to promoting small businesses, we never sacrifice quality for budget. At ASL, we seek to provide all our partners with the same level of premium quality content, which is why small…
The Talent behind our Video Crew
Whether we are talking about our Los Angeles, South Florida, New Jersey or New York video crew, we at ASL offer extremely talented production teams for our client's service. We always want to make…
Partners, profits, and PIRATES! Exciting news at ASL
How a corporate video's story represents a company
Corporate videos, like all media, exist to represent a set of ideas. Where movie trailers represent a Film’s story, a corporate video represents a company. However, this concerns far more than just…
How New York City provides Top Video Production Talent
When people imagine film or video production, most of the time they think of Los Angeles, California. Now, although that may be the most iconic kingdom of screen production, it is not the only one in…