With a 7 AM call time for our video shoot in Sunset Park, Brooklyn, the ASL team and crew met outside GUM studios, a massive production facility tailored to commercials, films, TV shows, music…
Scott Macklin
Recent Posts
A Video Shoot Day Review: Footlocker
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We've Got That Holiday Feeling!
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NYC Video Production: Why Quantity Means Quality
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New York City. If you can get beyond the swirling masses and head-scratching metro schedules, it’s not all that bad of a place. Especially if you’re in video production, where opportunities are…
Common Video Production Mistakes
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Mistakes. We’ve all made them. And in video content production, the ways they could happen are numerous. In the 15 years that we’ve worked in video content production, we’ve seen it all: from the…
Football Sets, Safety Training Video and Financial Services
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Vertical Videos are Coming!
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It’s 2018 and Ariana Grande, Nicki Minaj, and Blake Shelton are pointing us in the direction of a revolution in video content. The three pop megastars and more have all experimented with the concept…
Walks, Climbs and Barguments!
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A Day in the Life: ASL Video Production Team
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From most of our clients’ perspective, a day of shooting must seem a pretty foreign concept. As the Tetris blocks (cases of gear) open to unveil cameras, tripods, lighting rigs, panels, covers,…
Working with Agencies: Types of Agencies
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At ASL, we produce video projects for many different types of agencies. We thought it might be helpful to analyze agency relationships and inform you of different things you may encounter with each…
Working with Agencies: Agency Personnel
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When working in corporate video production, as the company evolves, you’re going to start working with agencies. At ASL, we work with all types of agencies: digital agencies, PR agencies, creative…