Max Kaplan
Recent Posts
EXPLAINER VIDEOS THAT ACTUALLY WORK
WHY LINKEDIN VIDEO IS UNDERVALUED
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LinkedIn. It’s the place where you catch up with old friends, update your resume, and network with professionals from around the world. It’s also becoming one of the fastest growing video…
ABOUT US VIDEO USES AND EXAMPLES
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We’re all familiar with the “About Us” section we go to on websites. It’s the tab we’re always looking for when we’re trying to figure what on earth this company is all about. A good “about us”…
HOMEPAGE VIDEO AND WHY IT'S SO IMPORTANT
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Videos are a marketer’s best friend, and homepage videos have become one of the most effective means of using your video content to make your website all the more attractive to visitors.
COMMERCIAL VIDEO PRODUCTION: A CLIENT'S GUIDE
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So…You’re looking to produce a commercial. Commercial video production is a huge step for small businesses and large corporations alike. Whether you’re introducing a product line, or building hype…
THE ONLY PRODUCT VIDEO BLOG YOU NEED
You’re probably familiar with product videos by now. They’ve become one of the best ways to familiarize your audience with your product or service, and they come in many different forms. From the…
HOW VIDEO HIGHLIGHTS COMPANY CULTURE
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We’ve seen company culture take on a greater importance with the rise of social media platforms that put your business on display for the world to see. In today’s age, the promoting of your company’s…
WHAT MAKES AN EFFECTIVE TESTIMONIAL VIDEO
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Customer testimonials are so wildly effective; they’ve become nearly impossible to ignore. A consumer B2B marketing report indicated that testimonial videos have an 89% effectiveness rating, which is…
GET MORE VALUE FROM YOUR EVENT VIDEO
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We’ve spoken before about how opening your event’s doors for a professional video crew can elevate your brand and capture a moment in time, among other marketing-related benefits. The trend of…
HOW TO UPGRADE YOUR SOCIAL MEDIA VIDEOS
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You can’t scroll through Instagram, Facebook, LinkedIn or Twitter anymore without seeing a slew of beautiful, attention-grabbing videos popping up on your feed. Videos have long been a marketing tool…