ASL Productions Blog

EXPLAINER VIDEOS THAT ACTUALLY WORK

Max Kaplan — Wed, 27 Nov 2019 16:18:31 GMT

SIZZLE VIDEO: A BEGINNER'S GUIDE

contact@aslproductions.com (ASL Productions) — Fri, 08 Nov 2019 19:58:48 GMT

Sizzle video. It’s not just the sound bacon makes on the frying pan, but one of the most ubiquitous forms of video content out there.

WHAT CAN A FULL-SERVICE PRODUCTION OFFER?

contact@aslproductions.com (ASL Productions) — Wed, 06 Nov 2019 15:22:53 GMT

Being a full-service production company means offering whatever your client needs to get a great final video. Whether it's bringing on a food stylist to liven up some plates, or a segway to capture the right tracking shot, we're constantly raising the bar. Here's a glimpse of what we've brought to the table recently:

WHY LINKEDIN VIDEO IS UNDERVALUED

Max Kaplan — Thu, 31 Oct 2019 19:06:37 GMT

LinkedIn. It’s the place where you catch up with old friends, update your resume, and network with professionals from around the world. It’s also becoming one of the fastest growing video content platforms, with the recent ascension of Linkedin video, in the world. 97% of B2B marketers using it as a content distribution channel!

ABOUT US VIDEO USES AND EXAMPLES

Max Kaplan — Wed, 23 Oct 2019 19:16:59 GMT

We’re all familiar with the “About Us” section we go to on websites. It’s the tab we’re always looking for when we’re trying to figure what on earth this company is all about. A good “about us” section will be loaded with a company history, basic details, contact info, and a mission statement. A great one will feature all that, plus a video.

HOMEPAGE VIDEO AND WHY IT'S SO IMPORTANT

Max Kaplan — Mon, 14 Oct 2019 16:55:54 GMT

Videos are a marketer’s best friend, and homepage videos have become one of the most effective means of using your video content to make your website all the more attractive to visitors.

COMMERCIAL VIDEO PRODUCTION: A CLIENT'S GUIDE

Max Kaplan — Fri, 04 Oct 2019 19:05:28 GMT

So…You’re looking to produce a commercial. Commercial video production is a huge step for small businesses and large corporations alike. Whether you’re introducing a product line, or building hype for a new campaign, commercials are essential to your company’s branding.

VIDEO: FROM CONCEPT TO CREATION

contact@aslproductions.com (ASL Productions) — Thu, 03 Oct 2019 21:23:50 GMT

Every moment lately has been packed with shoots, edits, and new projects. We covered a lot of ground from skincare spots to event panels to a project celebrating our very own neighborhood in Manhattan.

Here's a taste of the projects that have kept us in constant motion this month.

Social Media Campaigns with Hand & Stone

Hand and Stone showed off the magical products that are used in their facial services.

All it took was one day to produce loads of great content over at Hand and Stone's Pennsylvania Headquarters. Reps from Clarity RX, Dermalogica, and NuFace were on hand to make sure all the benefits of their products were on display.

Armed with a white backdrop, two cameras, and our new Apurture 300 dII, we gathered tons of great footage. With their product reps and several models on board, we spent the day highlighting the products in all their different uses. We even used our portable jib to rig up an overhead angle of the massage bed.

Spreading the Influence with Neutrogena

Neutrogena's events bring together special panels, great venues, and one-of-a-kind products.

Neutrogena put on a one-of-a-kind event featuring social media influencers trying out their latest products in their Bright Boost collection powered by NeoGlucosamine.

Loads of influencers were on hand including Baby Driver's Eiza Gonzalez. Gonzalez and three scientists took part in a panel discussion about Neutrogena's latest groundbreaking skin products. ASL's 4 person crew ran around with our Ronin S gimbal capturing the action. We then created an energetic sizzle recap. Be on the lookout for it on Instagram.

Marketing Videos with AmTrust

We worked with AmTrust to highlight the great work environment they provide their employees.

AmTrust is a multinational insurance company headquartered in New York City. We teamed up with them for a full day of shooting to deliver two key videos: a recruitment video and an on-boarding video for new hires. The action-packed day included motion-tracking shots with our Ronin M, and some stunning shots from above thanks to our DJI Mavic Pro 2 drone.

The shoot was tightly structured around scripted spots and a variety of shots capturing AmTrust employees in action.

Hudson Square Business Improvement District's 10th Anniversary

We shot interviews and timelapses to capture what makes our neighborhood great.

ASL has called Hudson Square home for the past two years now. Located between Tribeca and the West Village, it's a bustling area filled with great restaurants, wide streets, and a quickly growing business community. Needless to say, we were excited to take up a project with the Hudson Square Business Improvement District to celebrate their 10th Anniversary and highlight the great things taking shape here.

The future is bright for Hudson Square. With Google and Disney setting up massive offices in the area, it's sure to become an even more interesting place to work. We've interviewed local business owners and administrative personnel to capture what it is that makes Hudson Square such a unique place to live and work.

More Action with PWC and Barstool Sports

The variety of projects we've been working on is never-ending. One day we'll be shooting a Goodfellas-esque tracking shot through a Hooter's, the next we'll be shooting direct-to-camera messages for PWC. Though these seem like radically different worlds, it's all part of the day-to-day for us here and we always deliver.

THE ONLY PRODUCT VIDEO BLOG YOU NEED

Max Kaplan — Mon, 23 Sep 2019 20:48:25 GMT

You’re probably familiar with product videos by now. They’ve become one of the best ways to familiarize your audience with your product or service, and they come in many different forms. From the explainer, to the “How-to” to the demo, product videos are a direct way to introduce your product to a new audiences and old.

HOW VIDEO HIGHLIGHTS COMPANY CULTURE

Max Kaplan — Thu, 19 Sep 2019 15:57:54 GMT

We’ve seen company culture take on a greater importance with the rise of social media platforms that put your business on display for the world to see. In today’s age, the promoting of your company’s values has become nearly as important as the promotion of your product or service. It just so happens that video has become one of the most effective mediums for doing this. With some recruitment agencies reporting 800% more engagement with job ads featuring embedded video, it’s no wonder why companies are turning to company culture videos to highlight what makes their workplace so special.